Technology has not only changed the way we live, it has also altered the way we work. If you visit a workplace, regardless of the company size, you would likely see different technological tools being used by the staff members: computers, tablets, handheld mobile devices, electronic mail, financial management software, customer management software, social networks, chat sites and many others.
Most businesses are quick to utilize whatever technologies are available in the market. This is not at all surprising when you think about the benefits provided. Technology has practically increased office productivity, which translates to lower operational costs and thereby increase in profits.
Primarily, technology has greatly enhanced communication among employees. Aside from email which has been around for several years, there are now various ways to send and receive information. Online messaging tools like Skype and Viber not only enables text messages to be exchanged, they also allow users to make voice calls, send files, have video conferences and share computer screens. This feature can be really helpful when co-workers are collaborating on a project.
Technology is also a time-saver. With its capability to automate certain office tasks, employees can accomplish their work faster and with lesser errors. Huge amounts of data stored in computers can be updated and shared among employees in different departments and even in different locations, through networks and via the internet. With fast and easy access to data, more informed decisions can be made quicker. Networks likewise allow the sharing of peripherals like printers and scanners, eliminating the need for business owners to provide one for every employee, and saving on costs.
With technology, a business does not have to rely solely on expensive advertising to gain publicity; because this can be done by creating an online presence. With the creation of a website, a company can provide information about its products and , sell its goods and interact with customers. Since the internet does not recognize geographic boundaries, a business can reach a wider segment of the population, increasing its potential customer base.
A specific technology that is beginning to be widely used by businesses these days is social media. Social media tools, like Facebook and Twitter, allow users to upload and share information. It is the online equivalent of “word-of-mouth,” making news travel faster than the more traditional broadcast media. Many businesses use social media to promote their products to the millions of users worldwide. A testament to how effective social media has been in marketing is the rise in the number of businesses specializing in social media marketing services, such as Marketing Force, one of the social media marketing companies Toronto.
Certainly, technology provides numerous other advantages in addition to the ones mentioned. Since technological advancements show no sign of slowing down, the years ahead will see the development of more tools that businesses can use. Although the utilization of such tools is not the only key to success, the business owner who knows how to use them strategically will be able to accomplish his business goals more quickly and efficiently.